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  • New System Simplifies Media Credit Checking

    A new system that streamlines the credit application process for advertisers is now available online, the Broadcast Cable Credit Association says. The Electronic Media Credit Application, or EMCAPP, allows an advertiser or agency looking to buy ads to fill out a single credit application and agency-of-record letter that will be reviewable by multiple media outlets. "It actually helps ...

  • Sports Summit ESPN Chief Skipper Says World Cup Will Dominate

    The World Cup is just under a year away, and John Skipper, president of ESPN, Inc., could barely contain his excitement for the global TV property. He said the passion of the host nation, Brazil, coupled with mostly favorable (for U.S. viewers) kickoff times, will have Americans buzzing about soccer and tuning in to matches on ESPN in substantial numbers. "We think it's going to ...

  • PromaxBDA Panelists Say Second-Screen Viewing Is the New Norm

    Los Angeles -- Social media leaders at Wednesday's PromaxBDA Innovations Committee presentation, "Driving Viewers and Revenue with Creative Social TV Strategies," highlighted the increased importance of social media as a television marketing tool, and the growing trend of second-screen viewing. The panel was moderated by Andy Batkin, CEO of Social Summits, LLC, and featured ...

  • NAB Broadcast-Targeted Content Regs Increasingly Indefensible

    The National Association of Broadcasters has told the FCC that a broadcast-only indecency policy is increasingly indefensible in a digital world where kids are accessing unfiltered content from a variety of platforms, and says a proposal to only pursue egregious indecency complaints is not enough.In comments on the FCC's proposal Wednesday, NAB said: "In the 35 years since the Supreme ...

  • Sports Summit Sports Programming Scores With Advertisers

    For advertisers, high-rated, live sports programming still delivers the biggest bang for their buck in the television space, according to executives speaking Wednesday at the Sports Business & Technology Summit in New York."Advertisers follow the eyeballs and right now there are a lot of eyeballs for sports," said Jon Diament, executive vice president of ad sales and marketing for ...


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Movie Review

Deep Impact

Last year it was the battle of the dueling volcano movies, "Dante's Peak" and "Volcano." This year, history repeats itself, except volcanoes have been replaced with giant meteors on collision courses for Earth. Michael Bay's "Armageddon" isn't due until July, but for those who just can't wait to see Earth destroyed by fire from the heavens, the Steven Spielberg-produced "Deep Impact" has arrived. ... ...

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  • Dispute over Greek broadcaster illustrates how essential public service broadcasting is

    Protesters demonstrate outside Greek state television ERT headquarters in Athens last week. Prime minister Antonis Samaras was forced to climb down over his decision to close the state broadcaster. Photograph: ...

  • Sports Summit CBS McManus -- Fox Sports 1 Not Altering OurStrategy

    New York -- CBS Sports chairman Sean McManus expects the launch of Fox Sports 1 in August to make a lot of noise, but he's not changing the strategy of his cable competitor CBS Sports Network in light of the crowding field, he told attendees at Wednesday's Sports Business and Technology Summit presented ...

  • Public Knowledge Broadcasters Should Be Free From Content Regs

    "Whatever the future of broadcasting might be, there is no question that broadcasters have the same First Amendment rights as other speakers." That was the message to the FCC from Public Knowledge, TechFreedom, Electronic Frontier Foundation and the Center for Democracy & Technology in comments filed at the FCC.Former FCC chairman Julius Genachowski last fall announced that the FCC ...

  • Shazam Launches New Ad Measurement Effort

    During the Cannes Lions International Festival of Creativity, second-screen provider Shazam announced a new advertising metric and service that it believes will help advertisers more accurately gauge the effectiveness of TV advertising. The new "Shazam Engagement Rate" combines third-party industry data on the number of people viewing a particular ad with the number of people who ...

  • Sound Devices Welcomes Reedsburg Area High School Students For New Summer Internship Program

    Sound Devices, specialists in production sound and video products for field production, is hosting local students to its Reedsburg headquarters as part of a new summer internship ...

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